Ardi Bouwers gives strategic advice, keynotes and masterclasses about East-West communication, China in the 21st Century and Chinese media. She studied Sinology at Leiden and Nanjing University and is the founder of China Circle. She works and teaches in the Netherlands and China, specializing in international communication and media narratives. Author of the book Circles and straight Lines (in Dutch) about differences in culture and communication styles between China and the Netherlands. Ardi is treasurer of SietarNL.