SIETAR EUROPA Journal September – November 2018

UNCONSCIOUS BIAS COSMETIC OR DOOR OPENER
Sigmund Freud once wrote, “The mind is like an iceberg, it floats with one-seventh of its bulk above water.” He was referring to his discovery in psychoanalysis, that the conscious mind is continuously overwhelmed by unconscious biases. They function beneath the radar, are powerful, consistently undermine our best intentions.
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